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Keen Insights

Keen is a new breed of company: a software-enabled strategic consultancy. We deliver best in class strategic consulting services, grounded in break-through analytic tools & software. We created this hybrid approach because we believed that marketers needed smarter, faster insights and improved support systems to compete effectively in a rapidly changing marketplace.
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Now displaying: April, 2015

 

Apr 21, 2015

Johnson and Johnson's own Colleen Sellers sits down with Keen Strategy's Alan Hart to shares insights into what made Zyrtec's Muddle No More Campaign such a complete success, as well as how she personally approaches brand planning, her research, and how she feels women in leadership positions can help themselves.

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