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Keen Insights

Keen is a new breed of company: a software-enabled strategic consultancy. We deliver best in class strategic consulting services, grounded in break-through analytic tools & software. We created this hybrid approach because we believed that marketers needed smarter, faster insights and improved support systems to compete effectively in a rapidly changing marketplace.
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Jul 20, 2015

Eric Fuller from Pepsi Co. talks about what made the company's Super Bowl half-time show sponsorship with Beyonce so successful, as well how the company implements brand storytelling, consumer's interaction with media, and leveraging every element of the marketing mix.

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